Blog

China's baby diaper brands gain budget-conscious fans at home - Nikkei Asia

Foreign products lose luster as patriotic post-1990 generation becomes parents

SHANGHAI -- China's market for baby diapers is undergoing a major shift as young parents leave behind Japanese and other foreign premium brands they previously favored and embrace high-performing yet affordable products from domestic companies. Disposable Pull Up Baby Diaper

China's baby diaper brands gain budget-conscious fans at home -                         Nikkei Asia

These Chinese diaper makers are preparing for international expansion, likely setting the stage for fierce battles with Japanese rivals in other parts of Asia.

Discover the all new Nikkei Asia app

China's baby diaper brands gain budget-conscious fans at home -                         Nikkei Asia

Water Proof Diaper Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.